Growth Hacking is a method that uses creative, low-cost strategies to help businesses acquire and retain customers. Sometimes growth hackers are also called growth marketers, but growth hackers are not simply marketers. Anyone involved in a product or service, including product managers and engineers, can be a growth hacker.
Growth hackers tend to be obsessive, curious, and analytical:
Growth hackers focus solely on strategies related to growing the business. They hypothesize, prioritize and test innovative growth strategies. They analyze and test to see what’s working. The ideal growth hacking knows how to set growth priorities, identify channels for customer acquisition, measure success, and scale growth.
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